Do Not Treat The Gesture Of Referral Lightly

Business, Communication.

Your referral iq - do you track the referrals you give to find customer satisfaction? Are you aware that the person you recommend is a reflection on how you believe business should be conducted? We each strive for a referral - based business, but at times it becomes a two - edged sword.

For this very reason, it is wise to follow - up with the person to whom you gave the referral. - was the initial contact friendly and professional. Ask your associate the following questions: Were they contacted promptly. Did the referral listen, add extra insight to the conversation, and take time to understand their challenges, strengths and goals to the point of being able to help? Your associates will continue to look to you for leadership and advice. The implication of being the referring party is the people you refer meet your standards of professionalism. In return, they will refer your services to their associates.

However the referral system is not always the picture of perfection. - the better the referrals you provide, the stronger the likelihood of you being referred. Sometimes the person you trusted to be an excellent resource proves to be not so. If you are not active on follow - up, it will reflect badly on you. Compounding the bad news, the person you were trying to help may become upset with your referral. The end result will make you wish you never volunteered to help. Following up with both parties is highly recommended.

Do not treat the gesture of referral lightly. - you can correct a glitch in a timely manner by asking for feedback on your referral. You will quickly learn whether to keep the referral for future requests and whether or not you personally wish to continue doing business with the person you referred. Your associate will be glad you checked in and care about the treatment they received. My Story. In both cases, the referring parties were contacted to let them know what transpired. In the past several years, I was given two poor referrals.

The service was so inadequate I did not want anyone else to suffer the same. - knowing i am a woman owned and certified business, i was referred to a consultant as being able to help me secure government and corporate contracts. My feedback was greeted at opposite ends of the spectrum by each referring party. The consultant spoke with me, offered to review my website and make recommendation for attracting large contracts along with a proposal. The recommendations were based upon incorrect assumptions. When the proposal arrived, I was dismayed. Although the consultant asked for thousands of dollars for his service, he could not find the time to research my website.

I called the referring party to give my feedback on the situation. - i viewed his deliverables as unprofessional. Undaunted by our conversation, he proceeded to sign a joint venture agreement with the consultant in question. Our experience was abysmal and we relayed our incident. The second referral was that of our accountant who referred another service provider some years ago. What is most interesting is the accountant referred the same person to a mutual friend prior to us.

If this friend had provided feedback, we would not have similarly suffered. - the friend had a similar miserable experience but was too embarrassed to say anything. The good news was our accountant, assured all of, without any hesitancy us he would never recommend that person again. Make a commitment to begin following - up on the referrals you provide, take the feedback seriously, and you may see a jump in the referrals you receive! To this day, we are loyal clients and good friends with our accountant.